Collectibles, sold live
An inventory purchase grew into consignment selling, with Edward bringing camera, microphone, and OBS experience to the live shows.

Starting with an inventory bet
The first inventory came from a seller leaving Los Angeles. Oh bought the lot, began selling from his room, and priced for volume. A single purchase became an introduction to the pace and practical demands of live commerce.
He later worked with an established seller on consignment sales of Star Wars merchandise through Whatnot. Inventory and presentation now had to meet the demands of a live show.
From a phone stream to a production setup
The existing shows were being run from a phone. Oh’s contribution was to build out the production: microphones, a camera feed, and an OBS workflow connecting the equipment to the stream. The aim was a clearer, more deliberate presentation of the merchandise.
The setup drew on skills from both creative production and legal-video work. Oh describes gravitating toward the bottleneck. In this operation, that meant improving the broadcast through which buyers encountered the products.

