Short films, then professional sets
A school film project led to short films with friends, Koreatown connections, and work on professional sets. Edward began with production support and additional-camera work, then took on broader responsibilities.
No single
straight line.
Different disciplines. Different responsibilities. A growing interest in what it takes to deliver.
People, places & the work between
Scenes from the journey
Product shoot for a Koreatown boba shop’s mochi donuts.Film, music & digital production 
Clothing display at the brand launch.A small clothing venture 
Running the KaliBBQ stall on the Venice Beach Boardwalk.KaliBBQ 
Selling Star Wars live on Whatnot.Collectibles, sold live 
Live garage band show at a house.A garage-band show 
In a San Francisco high-rise.Sales, in person Production in different forms
Campaign content, event news coverage, comedy, commercial shoots, and small live events called for different combinations of directing, producing, shooting, editing, and organizing a crew.
Products, people & practical constraints
KaliBBQ was the business; Korean BBQ Tortas was its product. A clothing venture brought sourcing and printing, while live selling brought inventory and production into the same room. The surrounding logistics mattered as much as the idea.
Direction, AI & the finished experience
Long conversations with early language models grew into building with them. Through REXE, Edward explores setting intent, coordinating AI-assisted work, and verifying results, while keeping the experience of the finished product in view.